Digital Transformation in University Communications & Marketing

DOWNLOAD PDF Events of the past seven months have leapfrogged consumer behaviors ahead 10 years. The digital laggards – people who were slow to embrace digital engagement, communication and shopping – have become relatively experienced practitioners. They learned quickly to go digital when that became the only way to stay connected and informed during the

The Remote Workforce: A Quick Guide to Staying Engaged While Avoiding Zoom Fatigue

Worldwide, organizations and employees together underwent a major upheaval of routines, management processes and collaboration methods when remote work became the prevailing business model at the onset of the COVID-19 pandemic. Nearly five months in, new routines have taken root and each day at home is now business as usual. But without the critical touchstones

Platform Business Models – Considerations for Organizational Redesign

Implementing a platform business model, in contrast to a vertically integrated organization, centers on a dynamic platform directed at the customer experience. This has impacts on the entire organization with respect to key functions (such as sales, marketing, communications, IT and analytics) as well as their alignment and governance. While “digital” is often the reason

What Organizations Are Doing Now to Manage Change Effectively: 7 Pillars for Coping with Covid-19

In a crisis, let purpose and strategy be your “go to” pillars. The Covid-19 pandemic has forced organizations to move quickly to redesign work, home and social interactions in real time, choose priorities and accelerate change at warp-speed. This crisis challenges the very pillars on which we’ve built our universities, Advancement organizations, schools, businesses and

Why “Business Continuity Planning” Has New Urgency for Universities

OVERVIEW With the advent of increased natural disaster frequency, prevalence of cyber-attacks, and a global pandemic (COVID-19) that has plunged global marketplaces into precarious territory, organizations have more reason than ever to plan for unanticipated threats to their ability to conduct business and keep personnel and assets protected. Colleges and universities are no exception. Not

Software Programs for Virtual Team Management:  Popular Options

Before the CoronaVirus (COVID-19) outbreak, many companies were already operating with a remote workforce, but the traditional office environment remained the de facto way to conduct business. Now that people in cities and countries across the globe are quarantined for the foreseeable future, companies that previously may not have had much understanding of how to