As colleges and universities seek to become more relevant to all their constituencies and engage them in lifelong relationships, the traditional “career center” is undergoing a major redesign. Key drivers of this organizational shift are the evolving needs and expectations of the “student consumer,” the dynamic realities of the job market and the demand by
Updated 2021 This whitepaper updates The Napa Group’s regular insights on Alumni Relations and on Advancement over the past several years. Now that the intense phase of the COVID-19 pandemic is subsiding, new data can be coupled with previous trends to provide a high-level view of trends in these organizations. As we wrote in January
For university marketing professionals – and for the presidents for whom they work – the Covid-19 pandemic changed everything. That’s the conclusion of Dr. Teresa Flannery, who was in the midst of writing her book, How to Market a University, when the pandemic swept over the world and forced instantaneous change on higher education. “The
As more arms get vaccinated and society creaks open its doors to a semblance of normalcy, workers and organizations are considering how, when and if they should return to their shuttered offices and classrooms. First, there’s no one answer, just as there’s no one type of industry. Clearly, many professions have successfully shifted to a
DOWNLOAD PDF Events of the past seven months have leapfrogged consumer behaviors ahead 10 years. The digital laggards – people who were slow to embrace digital engagement, communication and shopping – have become relatively experienced practitioners. They learned quickly to go digital when that became the only way to stay connected and informed during the
Worldwide, organizations and employees together underwent a major upheaval of routines, management processes and collaboration methods when remote work became the prevailing business model at the onset of the COVID-19 pandemic. Nearly five months in, new routines have taken root and each day at home is now business as usual. But without the critical touchstones
Nearly six decades have passed since the Civil Rights Movement, a bellwether crusade for equal rights that seemed certain to galvanize the long-overdue eradication of racial bias. And yet, right now in 2020, with continuing Black Lives Matter protests across a country still in the throes of a global pandemic, it is apparent that any
(Updated November, 2020) This resource guide provides informative and thoughtful articles about the current and future state of higher education as a result of the COVID-19 disruption. Here’s what we’re reading. We will continue to keep it updated with selected material. We trust you will find useful data and insights. (Some of these may require
Updated Fall 2020 These unprecedented times call on all of us to bring our best expertise and insights to lead organizations with resilience and agility through COVID-19 and plan smartly for a sustainable post-pandemic future. Even though the first “crisis response” phase is past, every week brings a blizzard of ideas, perspectives and approaches. We’ve
Implementing a platform business model, in contrast to a vertically integrated organization, centers on a dynamic platform directed at the customer experience. This has impacts on the entire organization with respect to key functions (such as sales, marketing, communications, IT and analytics) as well as their alignment and governance. While “digital” is often the reason