Satisfied customers today expect information and interactions on-demand, personalized and simple, thanks to digital tools directed at “now,” “me” and “ease.” The massive changes in relationship-building in a digital world are reflected in Millennials’ behavior, for example. As 27 percent of the population, Millennials check their smartphones an average of 43 times each day and
1. Alumni organizations are focusing their efforts on market-related activities that have greatest impact, increasingly relying on market information and data to segment programs and create value-centric relationships with their alumni. The result is a shift toward lifetime relationships through a lifecycle model of programs and services. Associations are asking the strategic questions – Where
1. Alumni associations have reshaped themselves in the past decade to deliver market-focused programs, and strategic communications approaches and plans are central to their ability to reach their multiple audiences for all activities and build and foster relationships. Increasingly associations are rebranding themselves as the lifelong link between alumni and the university, shifting perceptions of
Mike Goodwin, who is nationally recognized for his fundraising expertise, was named the 2014 recipient of the Allan Price Award for Distinguished Service to the Fundraising Profession by the Association of Fundraising Professionals Oregon and SW Washington Chapter. With more than 39 years of experience in institutional advancement, Goodwin is president and CEO of the
Under the leadership of new dean and senior vice president Lee Hamm, MD, the Tulane School of Medicine has announced Vision 2020, the result of an intensive six-month strategic planning process. Vision 2020’s strategic priorities include expanding translational research, enhancing value in lifetime education and identifying other areas of distinction through cross-institutional collaborations between the
The Board of Trustees of Regis University in Denver has approved key elements of the Jesuit institution’s strategic plan, including the formation of two new colleges to take advantage of market opportunities in the dynamic higher education market. The establishment of the college of Computer & Information Sciences involves combining academic units from Regis’ three
President James A. Donahue, a theologian who is the first lay president of Saint Mary’s College of California, launched a comprehensive strategic planning process to position the college around a vital future of intellectual vibrancy, financial strength and innovation. Through a leadership driven, yet highly inclusive and collaborative process, this plan will integrate other major
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The new academic year launches against the backdrop of clashes and compromises between state legislatures and public universities in recent months, much of it about money and educational policy. While some states provided short-term relief to struggling public institutions because of unanticipated tax revenues, in most cases the longer-term solutions about the big issues were
It’s unquestionable that few industries in the United States have achieved global leadership as consistently as and effectively as our higher education system, the cornerstone of our economic prosperity and a vital part of the American dream. Yet during the last few years, we’ve heard much about change in higher education, from disruptive change to