The Council for Advancement and Support of Education (CASE) has launched a year-long strategic planning process. In their announcement, CASE President Sue Cunningham and Board Chair Mike Goodwin said “this vitally important project will help CASE define our vision and aspirations for the next 10 to 15 years and create an initial five-year roadmap to achieve our objectives.” They encouraged institutional, organizational and professional members to participate in the “highly engaging, interactive and inclusive” planning activity “to help shape the future of CASE.” The membership association includes more than 3,600 institutions and organizations globally serving more than 81,000 members in 82 countries. The Napa Group will facilitate the process, working closely with the executive team, board of trustees and a special project steering committee.

1. Alumni organizations are focusing their efforts on market-related activities that have greatest impact, increasingly relying on market information and data to segment programs and create value-centric relationships with their alumni. The result is a shift toward lifetime relationships through a lifecycle model of programs and services. Associations are asking the strategic questions – Where is our greatest value? What should be our priorities? What do we “stop doing? How do we increase our relevance to our alumni and to the university? Read more >

1. Alumni associations have reshaped themselves in the past decade to deliver market-focused programs, and strategic communications approaches and plans are central to their ability to reach their multiple audiences for all activities and build and foster relationships. Increasingly associations are rebranding themselves as the lifelong link between alumni and the university, shifting perceptions of the association’s role and its importance within the university. Read more >

Mike Goodwin, who is nationally recognized for his fundraising expertise, was named the 2014 recipient of the Allan Price Award for Distinguished Service to the Fundraising Profession by the Association of Fundraising Professionals Oregon and SW Washington Chapter. With more than 39 years of experience in institutional advancement, Goodwin is president and CEO of the Oregon State University Foundation and oversaw Oregon State University’s recently completed $1 billion campaign, the university’s first campus-wide fundraising campaign, which exceeded its goal. Prior to that, he led Georgetown University’s first successful $1 billion campaign and directed the first comprehensive campaign at Washington State University. Goodwin is chair-elect of the Council for the Advancement and Support of Education (CASE), an international higher education advancement organization. Goodwin is highly regarded for bringing solid business principles and a strong emphasis on relationship-building and teamwork to nonprofit organizations.

Under the leadership of new dean and senior vice president Lee Hamm, MD, the Tulane School of Medicine has announced Vision 2020, the result of an intensive six-month strategic planning process.

Vision 2020’s strategic priorities include expanding translational research, enhancing value in lifetime education and identifying other areas of distinction through cross-institutional collaborations between the School, the Primate Center and the Tropical Disease Center. Chaired by Tonette Krousel-Wood, MD, associate dean and associate provost for health sciences, the planning project engaged nearly 1,000 alumni, students, trainees, faculty and staff earlier this year in stakeholder surveys. More than 100 faculty, staff and students served on planning committees that developed specific activities to bring the plan to life. As the University prepares to welcome a new president, this plan provides the School’s defined areas of focus and priorities to further enhance its position in the dynamically changing environment of Academic Medical Centers. . As a result of Hurricane Katrina in 2005, the School of Medicine temporarily relocated to Baylor University in Texas, and as part of its reestablishment in New Orleans has been a major partner in the city’s and region’s renewal.

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The Board of Trustees of Regis University in Denver has approved key elements of the Jesuit institution’s strategic plan, including the formation of two new colleges to take advantage of market opportunities in the dynamic higher education market. The establishment of the college of Computer & Information Sciences involves combining academic units from Regis’ three existing colleges and university investment to support growth in areas such as cybersecurity, health informatics and data science, which are strong economic drivers in Regis’ market. Establishment of a College of Business will also be launched with components of existing programs to respond to some of the largest enrollments in schools and divisions across Regis.

President John Fitzgibbons, S.J., led a collaborative and inclusive process that engaged the full university community, existing and new members of his executive team and the university’s board in exploring and addressing bold goals and structural changes that leverage Regis’s core liberal arts college and its pioneering positions in online education and health sciences. The university is creating an implementation blueprint that actualize these decisions over the next several years. Regis’ strategic plan website is one tool for keeping its community informed.

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President James A. Donahue, a theologian who is the first lay president of Saint Mary’s College of California, launched a comprehensive strategic planning process to position the college around a vital future of intellectual vibrancy, financial strength and innovation. Through a leadership driven, yet highly inclusive and collaborative process, this plan will integrate other major initiatives, such as academic blueprint, master planning and its marketing and branding program. These activities when linked together will not only provide a runway for accelerated outcomes, but also for market distinction and growth.

As the first non-Christian Brother to lead Saint Mary’s in 150 years, Donahue described his vision for the liberal arts college in his inaugural address in October 2013 – a college that “illuminates the landscape of higher education.” The San Francisco Bay Area institution is one of only 40 liberal arts colleges in the nation with the distinction of “Colleges That Change Lives.” Donahue is the former president of the Graduate Theological Union in Berkeley, California, and previously was vice president of student affairs at Georgetown University.
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