Month: March 2021

Graduate Certificate Program Concept : Black Graduation Cap, A Diploma, White Ladder, A Small Book On A Table, Depicts An Attempt For Students To Achieve The Goal Or Gain Success In Higher Education.

New Book: Teresa Flannery’s Post-COVID Roadmap for University Marketers

For university marketing professionals – and for the presidents for whom they work – the Covid-19 pandemic changed everything.

That’s the conclusion of Dr. Teresa Flannery, who was in the midst of writing her book, How to Market a University, when the pandemic swept over the world and forced instantaneous change on higher education.

“The pandemic has made apparent the value of the work that we do on literally a daily, almost hourly, basis,” she says. “The value of our work has never been greater, [particularly for] the strategic communications area.”

She adds that the pandemic underscored the importance of the marketing tools necessary “in order to do this well, like enterprise customer relations management that makes all of our communications with stakeholders about the pandemic more efficient, accurate and measurable.” Read more >

Young Students With Face Mask In Casual Clothes Standing In Front Of A Grey Wall Background New Normal Concept With People Going To School

Emerging from COVID-19: The new (hybrid) workplace – and campus?

As more arms get vaccinated and society creaks open its doors to a semblance of normalcy, workers and organizations are considering how, when and if they should return to their shuttered offices and classrooms.

First, there’s no one answer, just as there’s no one type of industry. Clearly, many professions have successfully shifted to a blend of virtual and in-office work to provide for customers; telemedicine being a primary example. Many restaurants, unable to serve customers inside, quickly ramped up online ordering and delivery services to try and weather the emergency until they can safely reopen.

But coaxing office workers back into the office is giving managers some pause as they weigh the advantages of continuing remote work and reducing real estate overhead. These trends have only strengthened the broader trend toward remote work and the rethinking of office space and office real estate as we know it.  The conversation now is moving in the direction of providing a hybrid workplace — one that provides the flexibility and security of virtual work, while preserving the need for office space to safely collaborate, launch new initiatives and mentor coworkers.

This has substantial implications for space utilization in all industries. For our higher education and independent school clients, however, is the era of fundraising campaigns and bond financing for new buildings in the rear view mirror? Such potentially multi-layered reassessment may have widespread impacts on educational costs, budgets and marketing in a post-COVID environment. Read more >